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Harnessing Generative AI through Strategic Agency Partnerships: A Blueprint for In-House Creative Leaders

May 16, 12:50 PM EDT

In-house agency leaders find themselves at a critical juncture with Generative AI, facing high expectations to enhance the scale and quality of creative output while simultaneously achieving significant cost efficiency.

In this session, discover how strategic partnerships with AI-enabled agencies can give IHAs access to cutting-edge GenAI tools, drastically reduce production times, and provide the ability to tackle project scopes that would be otherwise unrealistic. Hear practical stories of Aquent Studio’s work with SiriusXM, Starbucks, and Walmart for insights into leading your agency through the AI revolution and producing transformative creative at scale.

What others say

HS Creative Operations was a great chance to see people in person again, focus my attention on the presentations, and see how other agencies are tackling today's issues.

Dan Dove
IMF

HS Creative Operations events are not only insightful, but a great way to connect and network!

Alicia Jacolow
Saatchi & Saatchi

The 2023 HS Creative Operations event in NYC provided me with the opportunity to make great connections with fellow Creative Operatives, to learn new processes, see new tools and create lasting relationships to help further my career!

Corey Pomkoski
DocuSign