Creative Operations New York 2024

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Agenda

Agenda

Click here to see the Agenda-at-a-Glance across the four co-located events; Photo Studio Operations NY, Design Operations NY, Creative Operations NY, and Creative Production NY.

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8:00am
Registration & Breakfast - Exhibition Opens
Start your day with a bite to eat and a chance to visit the exhibition.
 
9:00am
Welcome to Creative Operations New York 2024
Conference Chair
Thomas Stilling, Digital Strategy & Transformation Leader
 
9:10am
Creative Operations with a Punk Rock Mindset
The Ramones changed the world sonically through simplicity and minimalism.  There are lessons we can learn from the godfathers of barebones rock that apply to Creative Operations.
  • Making Noise with Less: How you can create impact with limited resources
  • Play it Simple and Steady:...
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Speaker
John Pagano, Vice President at Paramount Pictures, Paramount Pictures
 
9:40am
The Real Deal: A Practical Roadmap to Harnessing AI In-House
In an era defined by rapid technological advancements, it's imperative for organizations to adapt and harness the power of Artificial Intelligence (AI) to drive innovation and efficiency. We’ll delve into the intricacies of integrating AI into creative workflows, exploring how it can streamline p...
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Speaker
Dax Alexander, Global Managing Director, Oliver
 
10:10am
The Evolving Role of DAM in Creative Operations
After working in the digital asset management space for almost two decades, VML’s Tony Gill shares insights into how the creative DAM landscape is evolving -- moving to the cloud, accelerated content velocity, increasingly complex content supply chains, and the generative AI revolution -- and how...
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Speaker
Tony Gill, Solutions Architect, VML
 
10:40am
Networking and Visit the Exhibition
Your chance to visit the exhibition and network with your fellow Creative Ops Professionals.
 
11:20am
Ripple Effect: Why Every Production Should Be A Sustainable Production
Increasing global legislation means brands will imminently have to account for scope 1, 2 and 3 emissions. Jemma Gould, VP and Chief Sustainability Officer at IPG, Lora Schulson, Head of Production and PAL at 72andSunny, and Chris Butler, Senior Creative Producer at Uber, take the stage to discus...
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Speakers
Jemma Gould, Vice President, Chief Sustainability Officer, IPG
Chris Butler, Sr. Creative Producer , Uber
Lora Schulson, Head of Production, North America, 72andSunny
Steve Cooper, Global Operations Director, Craft Worldwide
 
11:50am
Mastering Change Management: A Guide for Creative Operations Leaders
The Greek philosopher Heraclitus said: “Change is the only constant in life.” As the world in which we work evolves at what seems a record pace we must embrace change - make it our friend and protector. However, be warned it is a demanding partner. It is said that 70% or more of change initiative...
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Moderator
Clair Carter-Ginn, Partner, Forecast
Panelists
Brianne Gallagher, Head of Creative Operations, Wayfair
Kate Schmieding, Creative Operations Director, Office of General Services | Media Services
Hoon Kim, Content Production Lead, Marketing & Creative Operations, Airbnb
Daniel Sergile, Head of Creative Operations, Harry’s Inc
Thomas Stilling, Digital Strategy & Transformation Leader
 
12:50pm
Harnessing Generative AI through Strategic Agency Partnerships: A Blueprint for In-House Creative Leaders
In-house agency leaders find themselves at a critical juncture with Generative AI, facing high expectations to enhance the scale and quality of creative output while simultaneously achieving significant cost efficiency. In this session, discover how strategic partnerships with AI-enabled agencies...
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Speaker
Travis O'Neal, VP - Agency Operations & Delivery, Aquent Studios
 
1:10pm
Lunch & Visit the Exhibition
Time to have some lunch and visit the exhibition. See you back at 2:30 PM for the afternoon sessions!
 
2:30pm
Creative Operations is Your Superpower
Leading Transformation and Innovation From Within Change is not just inevitable—it's essential for survival. Creative Operation’s professionals are in the front line of a revolution. They are the technology professionals, armed with a unique set of superpowers. Better than everyone else they can ...
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Speaker
Lisa Hooper, VP, Creative Operations, BGB Group
 
3:00pm
Calming Content and Creative Chaos with Strategic Content Mastery
Is this you?
  • Overwhelmed as a solo content marketer?
  • Constantly creating more assets to keep up with never ending demands.
  • Believing the day to day reality is unsustainable?
Take a deep breath and know that there is a better way. You can achieve more impactfu...
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Speaker
Shannon Doubleday, Director of Content Marketing, Hilton
Cathy McKnight, Chief Problem Solver & Lead Analyst, The Content Advisory (TCA)
 
3:30pm
Unlocking Human Brilliance Through Technology – Getting Better Content to Consumers faster
With an explosion of channels, formats and audiences to reach in every market, you can no longer rely on outdated processes, methods and legacy tech to meet content demand. Join Storyteq’s Co-Founder and Chief Commercial Officer Guido Derkx, to discover how a fully connected technology ecosystem ...
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Speaker
Guido Derkx, Founder & CEO, Storyteq
 
3:50pm
The Fast Track: AI Overdrive for Creative Operations
A concise energizer on how AI will be a catalyst that delivers positive change. Workflows will be streamlined, and multiple new possibilities unlocked - in both creative and operational organizations. Thomas Stilling sets out his vision of YOUR AI future in Creative Operations – presented with sw...
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Speaker
Thomas Stilling, Digital Strategy & Transformation Leader
 
4:00pm
Networking & Visit the Exhibition
Your chance to visit the exhibition and network with your fellow Creative Ops Professionals.
 
4:30pm
New York Creative Summit 2024: Embracing ‘The Power of Change’ Four Chairs of the Four Events Reveal Key Takeaways
Unmissable! We bring together the chairs of the four co-located events: Creative Operations, DesignOps, Photo Studio Operations, and Creative Production to delve into the profound impacts of change on the creative landscape. This end-of-day gathering transcends the ordinary. The chairs share insi...
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Moderator
Paul Nicholson, Creative Ops Production & Technology Leader
Panelists
Thomas Stilling, Digital Strategy & Transformation Leader
Perrie Schad, President, Perrie Schad Consulting
Amy Mako , Head of Creative Operations, Faire
 
5:30pm
Drinks & Networking
Continue networking, sharing ideas and celebrate a great day at the official drinks reception!
Kindly sponsored by:
 
6:30pm
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THIS EVENT HAS NOW ENDED

New York Hilton Midtown Hotel

Agenda

What others say

HS Creative Operations was a great chance to see people in person again, focus my attention on the presentations, and see how other agencies are tackling today's issues.

Dan Dove
IMF

HS Creative Operations events are not only insightful, but a great way to connect and network!

Alicia Jacolow
Saatchi & Saatchi

The 2023 HS Creative Operations event in NYC provided me with the opportunity to make great connections with fellow Creative Operatives, to learn new processes, see new tools and create lasting relationships to help further my career!

Corey Pomkoski
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