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The Evolving Role of DAM in Creative Operations

May 16, 10:10 AM EDT

After working in the digital asset management space for almost two decades, VML’s Tony Gill shares insights into how the creative DAM landscape is evolving -- moving to the cloud, accelerated content velocity, increasingly complex content supply chains, and the generative AI revolution -- and how it's stayed the same: The foundational DAM standards and best practices that still underpin effective creative operations.

What others say

HS Creative Operations was a great chance to see people in person again, focus my attention on the presentations, and see how other agencies are tackling today's issues.

Dan Dove
IMF

HS Creative Operations events are not only insightful, but a great way to connect and network!

Alicia Jacolow
Saatchi & Saatchi

The 2023 HS Creative Operations event in NYC provided me with the opportunity to make great connections with fellow Creative Operatives, to learn new processes, see new tools and create lasting relationships to help further my career!

Corey Pomkoski
DocuSign