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Creative Operations Sydney 2024

Making Creative Work Better

Beyond the Moustache - Movember's Creative Revolution in Men's Health Campaigns

November 7, 9:40 AEST

Tom Walters unveils the groundbreaking journey of Movember's in-house creative team.

How they crafted "The Real Face of Men's Health" - their first fully developed advocacy campaign in two decades.

A campaign that challenged the status quo in men's health issues.

Covering:

  • The evolution of Movember Creative Studio
  • Balancing internal support and independent campaign creation
  • Navigating the in-house vs. agency dynamic
  • Proving the worth of an internal creative team
  • Behind the scenes: "The Real Face of Men's Health" from concept to execution

How this small but mighty team maximized impact on a limited budget, setting new standards for creative operations in the not-for-profit sector.

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