Creative Operations Sydney 2024
Beyond the Moustache - Movember's Creative Revolution in Men's Health Campaigns
Tom Walters unveils the groundbreaking journey of Movember's in-house creative team.
How they crafted "The Real Face of Men's Health" - their first fully developed advocacy campaign in two decades.
A campaign that challenged the status quo in men's health issues.
Covering:
- The evolution of Movember Creative Studio
- Balancing internal support and independent campaign creation
- Navigating the in-house vs. agency dynamic
- Proving the worth of an internal creative team
- Behind the scenes: "The Real Face of Men's Health" from concept to execution
How this small but mighty team maximized impact on a limited budget, setting new standards for creative operations in the not-for-profit sector.
Speaker
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