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Centralisation: A Powerful Tool in Optimising Creative Operations

November 7, 12:05 AEST

A case study of creative department transformation at Knight Frank

How centralising services can enhance both efficiency and output

Katy Davis uses real-world examples to show how the advantages of centralisation can be obtained while maintaining the flexibility and innovation necessary for creative success.

Covering: 

  • Streamlined Workflows: How centralisation can reduce bottlenecks and accelerate project timelines
  • Improved Resource Allocation: Methods for optimising talent and tools across both internal teams and freelancers to maximise impact
  • Cost Efficiency: How to reduce overheads without compromising creative quality.
  • Enhanced Collaboration: How to build cohesive teams that work effectively across multiple projects and department
  • Consistency and Quality Control: The importance of maintaining brand and creative standards across all outputs

Valuable insights for creative leaders and operational managers looking to refine their processes and achieve consistent, high-quality results.

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Alicia Jacolow
Saatchi & Saatchi

HS Creative Operations was a great chance to see people in person again, focus my attention on the presentations, and see how other agencies are tackling today's issues.

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IMF

HS Creative Operations events made me realise that we do have our own growing community of creative operations specialists and I was able to make connections.

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Xero