Creative Production Day
Luisa Wills
Senior Vice President, Global Creative Marketing Operations and Content Production Studios
PVH
For the past 14 years, Luisa has been part of the marketing leadership team at PVH, known for iconic fashion brands such as Tommy Hilfiger and Calvin Klein.
She is known and respected by many for her can-do approach to managing complex creative operations. Under Luisa’s leadership, the small in-house creative team for Tommy Hilfiger Europe grew to become the global in-house agency for Tommy Hilfiger Global, and the in-house support agency for Calvin Klein Europe, IZOD Europe and all other PVH Europe initiatives.
Luisa brings discipline and structure to the management of creative marketing work, constantly evolving the ways of working to keep pace in a world of ‘always on’ digital marketing and selling. Her willingness to champion new business solutions have enabled our brands to stay highly competitive and at the forefront of creativity. Her dynamic personality, no-nonsense approach and ability to solve complex problems with creative solutions are her greatest assets.
Prior to joining PVH, Luisa headed Creative Services at international creative agencies including Wieden+Kennedy, VCCP and TBWA.
