Creativity has many guises, but when you look at it in the context of delivery, it stops always having to be about what your campaigns look like. For large corporations the job isn’t done when the campaign creative is signed off, it’s done when the meaningful data and analytics come back from the myriad of ads out there in the real world.
To achieve success at scale you must find the balance between brilliant creative execution, and robust and repeatable processes – that will ensure you get your campaigns to market efficiently and effectively.
Ed will explore the benefits of reuse, automating production, trafficking, and optimisation, as well as effective brand management, toolkits, templates and MarTech – all of which can contribute to an exceptional creative process.
