"For over a decade, Lydia has applied her background in marketing and analytics to the field of video production. She helps organizations build meaningful connections with their audiences through the power of video. Lydia is currently the US Managing Director at Casual, an award-winning global video content studio. She oversees teams of talented producers, creatives, filmmakers and editors who create impactful films for complex organizations. No matter the industry or the business function, her mission is to empower leaders to have a video first mindset."