Currently leading award-winning teams at Paramount Global to success with innovative and compelling initiatives across digital studios and video channels, Nick Reid has become a growing figure in the attention economy with his deep understanding of creative, platform algorithms, and editorial processes. He excels in developing strategy-led creative and always-on programming that have proven to acquire key audience segments and support high priority franchises across YouTube, the theatrical box office, linear television, streaming platforms, podcasts, and social media.

Nick Reid's expertise spans across live-action programming, sports, animation, and gaming verticals; having worked on titles such as Paramount Pictures' IF, Teenage Mutant Ninja Turtles (2023), Avatar: Braving the Elements Podcast, and Super Bowl LVIII: Live from Bikini Bottom. He leverages social listening tools, data analytics, and intuitive thinking to identify new growth opportunities and expand audiences. Always at the forefront of new trends and technology advancements, Nick Reid knows how to harness these to meet business goals and shape strategic business plans. Known for his critical thinking and creative problem-solving abilities, Nick Reid continues to make a significant impact in the digital media landscape.