First Sessions Announced

We are busy developing an exciting agenda for Creative Production Los Angeles 2024 so keep your eyes peeled for details. Register your interest here to be the first to hear about new sessions and speakers!

If you are interested in speaking at this conference, please contact Victoria Rose at victoriar@henrystewart.co.uk

In the meantime, check out the first confirmed sessions below:

Excitement and Anxiety in the Age of Gen AI

Generative AI both excites and induces anxiety. 

A 50/50 mix, that might swing 100% one way or the other, depending on the latest breakthrough model or method. 

AI creates the opportunity to finally deliver the original promise of digital advertising: an experience that is highly personalized and conversational – no less than the consumer experience we’ve always imagined. 

But it also brings into question the role, responsibilities and commercial model of our industry. 

Wesley ter Haar, visionary entrepreneur and Co-Founder of Media.Monks, leads a global creative production powerhouse known for its innovative approach to content creation. 

He asks – and answers - the question: 

What does a creative services set-up look like in the age of cloud and compute?

Wesley ter Haar, Co-Founder, Media.Monks

Elevating Creative Operations by Rethinking In-House Production: What Saatva Discovered and Did

The discovery:

In a competitive landscape, Saatva has discovered a new path to creative excellence with its innovative in-house production strategy. Spearheaded by Emily Hoskins, Director of Creative Production, this strategy has transformed how the company approaches content creation, focusing on more than just cost-cutting.

Identified problem and implemented solution:

Recognizing the need for high-quality, rapidly produced video content, Saatva launched ‘The Saatva House’, an in-house studio designed to meet the unique demands of the company. This initiative began as an inventive response to the limitations of outsourcing and the need for more control over the creative process.

The outcome:

‘The Saatva House,’ quickly proved its worth, enabling the company to produce premium video content with unmatched efficiency. By having a dedicated team and resources, Saatva could swiftly adapt to industry trends and consumer preferences, ensuring their marketing materials were always relevant and engaging. Emily Hoskins and her team continuously refine their operations, leveraging state-of-the-art technology and creative talent to maintain a competitive edge.

Who did what, when and how – lessons learned and the benefits of successful innovation – explained in detail:

Saatva has elevated its brand and creative operations through the successful implementation an in-house production strategy. This approach has not only optimized cost efficiency but also enhanced the quality and impact of Saatva's marketing efforts.

Future strategy explained:

As the market evolves ‘The Saatva House’ will remain a cornerstone of the company's ability to innovate and captivate its audience – the ’what, how, who, where, when, and why’ of the intention ‘will remain’ will be explained within the context of ‘nothing lasts for ever and the future is unknowable’.

Emily Hoskins, Director of Creative Production, Saatva

LA Creative Summit 2024: Embracing ‘The Power of Change’
Four Hosts of the Four Events Reveal Key Takeaways

Unmissable!

We bring together the hosts of the four co-located events: Creative Operations, DesignOps, Photo Studio Operations, and Creative Production to delve into the profound impacts of change on the creative landscape.

This end-of-day gathering transcends the ordinary. The chairs share insights, strategies and take-home messages that have impressed them most (and they are not easily impressed). 

• Discover the trends reshaping the creative landscape
• Hear about the breakthrough technologies that are propelling innovation
• Learn what are the new and emerging challenges that confront modern creative output and how they can be overcome

This panel goes beyond assertion. It analyses, it evaluates, and it interacts with you (the most important participants in the session).

The panel covers all four events.  Bring your burning questions, your opinions, and your expertise. 

Panel members will answer all questions and respond to all opinions. A dynamic exchange is planned – fast-moving, rapid-fire ‘popcorn’ style - but always rooted in ‘knowledge in practice’ and ‘on-the-job’ experience.

A great opportunity to engage with some of the leading practitioners in the industry and be part of the conversation that defines ‘The Power of Change’ in the world of creativity.

Moderator

Thomas Stilling

Panelists

Andrea Ruskin
Rondell Wescott
Perrie Schad