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Teenage Mutant Ninja Turtles: Reinventing a Beloved Franchise

October 8, 11:35AM PDT

How Nickelodeon breathed new life into the TMNT universe for a modern audience

Nick Reid sets out the innovative strategies that rekindled interest in the franchise and captured the hearts of a new generation.

How Nickelodeon:

  • Leveraged video platforms
  • Tapped into emerging demographics
  • Experimented with novel content formats
  • Fostered a thriving fan community

The keys to revitalizing a classic IP in today's digital world.

How Nickelodeon navigated challenges, seized opportunities, and built a sustainable future for TMNT (Teenage Mutant Ninja Turtles). Valuable insights on audience engagement, platform utilization, and long-term brand.

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