The Art of Meaningful Production and Why It Matters

May 16, 3:00 PM EDT

In this session Ma'at Zachary, VP, Content & Development, Urban One, Inc.  explores meaningful production and reimagines the creation and consumption of content.

Ma’at will discuss how to craft content that is not just inclusive, ethical, and sustainable but is also profoundly impactful and relevant to today’s global audience.

In an age when content affects so many facets of our lives, it’s time to pause and reflect on the significance of what we create and share. The session presents a compelling vision for the creative industry.

Why It Matters: The Art of Meaningful Production isn’t just about raising the bar for content quality and production practices. It’s about nurturing a culture of empathy, connection, and social responsibility. By embracing this ethos, we not only elevate our craft but also contribute to the emergence of a more informed, connected, and compassionate society.

Harnessing the power of creativity can shape a brighter future for all.

What others say

The HS Creative Production event introduced me to new ideas and the suppliers who could help bring them to life.

Claire Piipponen

Creative Production provided a great platform for learning, exchanging ideas and networking.

James Levin
Stony Brook University

HS Creative Production events provide me with the opportunity to meet creative minds from different fields, facing similar everyday working process realities.

Robert Kot