DAM and Museums 2024

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Tracey Panek

Historian & Director of Archives

Levi Strauss & Co.

Tracey is the Historian for Levi Strauss & Co. and Director of Archives at the company’s world headquarters in San Francisco. She manages the day-to-day workings of the Levi Strauss & Co. Archives as a key corporate asset, answering historical questions, assisting designers, brand managers, executives and other employees whose work requires historical materials in the Archives. She regularly hunts for unique vintage Levi’s® garments and other unusual Levi’s® items to add to the Archives.

Tracey is a contributor to Unzipped, the company’s blog, writing about company history, vintage Levi’s® garments, and behind-the-scenes work in the Archives. She narrates the video series From the Levi’s® Archives on YouTube and From the Levi’s® Archives on TikTok. Tracey is the media spokesperson for Levi Strauss & Co. heritage.

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HS DAM events provide me with a welcome opportunity to learn from colleagues, make new connections, and reflect on what I can do to improve my institution's DAM environment.

Gwendolyn Saul
New York State Museum

HS DAM events provided a very affordable (free) and easy way to learn more about DAMs and connect with peers in the field.

Pat Seymour
The Andy Warhol Museum

This event was informative and engaging. It covered technical aspects of DAM in an accessible manner. The Q&A sections were well moderated, and I am very pleased I made time for attending.

Lizzie Hensman
Horniman Museum