DAM and Museums 2026
New website … Now What? Leveraging DAM to Engage and Connect with Visitors
Background:
Following the relaunch of the National Gallery of Art website, we asked: How can our teams work even closer together to continue creating engaging digital experiences for in-person and online visitors?
Located in the heart of Washington, D.C., the National Gallery of Art houses an internationally recognized collection and welcomes nearly five million visitors annually, engaging even more people online.
Covering:
- The connection between DAM and CMS.
- Improvement of metadata and rethinking technical configurations to support the new website.
- Implementing user-oriented workflows to support content authors.
- Placing the DAM at the center of the digital ecosystem fully supporting the website and centering the DAMS as the single source of truth for images on the website.
- The role of executive leadership in driving and supporting change.
- The more than 61,000 images available for free for download through nga.gov.
- How AI is being used to animate discovery of the online collection.
What others say
HS DAM events provide me with the opportunity to connect with heritage institutions outside of United Kingdom, be aware of the challenges they face and the projects seeking solutions to those challenges.
HS DAM events are well worth the price of admission--they're a great showcase for real-life case studies and projects. I always learn something valuable and connect with someone brilliant when I attend!
A great way to stay informed about the latest issues and strategies, and meet people who are willing to share their experiences.