The role of the DAM system as the foundation for Les Mills’ future roadmap of marketing support, education, asset delivery and self-service content creation at scale
How did Covid act as the impetus for transformation?
Klaus Roots, Digital Delivery Manager at Les Mills International Ltd will share how the DAM system has been rolled out across 25 global markets, 13 languages and 20,000 club partners.
In this session we will hear:
- What Les Mills International has learned over 10+ years of delivering marketing assets to a global user community, and why it needed re-invention
- The role that Covid played in changing how they deliver campaigns, content and services
- How user pain and frustration drives platform development, functional features, and content growth
- The role of data in better understanding platform, market and client engagement
- The future of DAM in the end-user marketing context:
- Creating greater customer lifetime value by providing tools that make a difference
- Using community feedback to inform our development and content roadmap
- Self-service content creation – templating content across print and digital
- Improved efficiencies in transcreation and campaign delivery
- Integrating DAM across platforms to reduce organisational risk and streamline consistent content delivery in an omni-channel world
