Software sets the rules – what can and can’t be done. The way it determines what asset management can do and how it’s done is just one example.
Technologies and operational practices must be made ‘digitally native’ and meet the requirements of engineering teams and digital asset managers. Managers’ needs and ways of working must be accommodated.
Join Rajith Raveendranath, Director of Engineering at Nike, who’ll share his insights on the nuances of digitally native technologies. The ABCs for AI/ML, Big Data and Cloud, which the DAM and engineering teams can apply to work towards what’s needed – ‘nativity in the digital world’.
Why is this important? Because how you run your digital asset management system can determine the success of your business.
