10 November, 2026

DAM Australia 2026

The Intelligent Evolution of DAM

Adibowo Rusli

Design and Creative Lead

Simplot

Adibowo is a Creative Specialist at Simplot Australia and the DAM Champion of the marketing team. With a background in graphic design and hands on experience across brand governance and content production, he supports DAM adoption by guiding teams toward consistent use of approved, up to date brand assets and reducing reliance on outdated decks and shared files.

He works in a fast house of brands environment, helping teams navigate the DAM and understand where to find the right assets. Adi socialises the system so it's approachable and useful in day to day work, making brand assets easier to locate and reducing confusion.

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