10 November, 2026

DAM Australia 2026

The Intelligent Evolution of DAM

Dan Mackrell

Digital Asset Manager

Coles Group

Dan is a Digital Asset Manager at Coles, bringing six years of specialist experience in creative asset management and more than 20 years across the creative and design industry.

At Coles, Dan's led the training and migration from legacy server-based asset management systems to a modern cloud-based DAM solution, supporting the integration, adoption, and change management of more than 500 users.

Dan manages DAM licensing, user onboarding, and ongoing platform support, while partnering with the Creative Services team on Adobe Creative Cloud Libraries management, workflow optimisation, and process development. His role connects creative operations, Brand and Digital marketing and technology to make it easier for teams to find, manage and use creative assets effectively.

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