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DAM Europe 2022

The Art and Practice of Managing Digital Media

Amrit Sahota

Business Engagement Director – Global Film

NBCUniversal

Amrit has worked for NBCUniversal for over 3 years, where he is responsible for business IT systems for the International Film division. This includes systems that manage the planning of films, delivery of content to cinemas as well as DAM.

Amrit has over 20 years of experience across film distribution and marketing, having held roles at other studio’s including Sony Pictures and Twentieth Century Fox, where he has implemented DAM solutions.

Amrit is a strong advocate for technology teams partnering with business stakeholders and ensuring systems are well adopted by users, by focusing on UX and ensuring comprehensive change management is in place.

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