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DAM Europe 2022

The Art and Practice of Managing Digital Media

Danny van Loon

Digital Asset Manager

Ahrend

Danny is a self-taught Digital Asset Manager for Ahrend, a 125 years old project furniture company from the Netherlands which is in more than 25 countries and consisting of four different brands.

Danny started as a temp to organise image folders 15 years ago and transitioned to a permanent graphic designer for 8 years, all the while maintaining a DAM solution on the side.

Danny set up a new DAM 5 years ago (first for one brand – now for all brands in the group) and he maintains and constantly improves the DAM and adding integrations where needed, whether it be Microsoft Office, Adobe's Creative cloud suite or EPIserver webCMS.

Danny is always on the lookout for new ways to improve and facilitate the business needs with respect to DAM.

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