History is full of battles – for mind share, market share, kingdoms, and hearts. DAM is no different. Now over 20 years since the dawn of digital asset management as both a technology and a practice, we see first-hand the evolution of what DAM really is. The battle among enterprises, MarTech leaders, vendors, and analysts to define what DAM can do and should be is at an escalation point.
While DAM's original defining purpose may still hold true, use cases and applications of DAM have evolved dramatically; so this session will explore the current battlegrounds of DAM – and get to the heart of the matter.
