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DAM Europe 2022

The Art and Practice of Managing Digital Media

Staying on Top of What’s Next for Our DAMs

23 June, 09:35 AM BST

DAM is all solved now, right?

You have a nicely curated set of assets and solid metadata, so all you have to worry about is keeping it accurate. 

Well, not really!  

The truth is that the business around us is changing, sometimes very quickly, and our DAM systems and processes often need to change to keep up.

Our content is expected to be ready anytime, anywhere, and our businesses are constantly challenged in exciting new ways like data/analytics, second screen, AR/VR, metaverse, and more.

Our content, our metadata, and the ways we serve them up must stay useful and relevant.

So, what does this all mean for our DAM teams in real life?

This panel will explore what it takes to keep our DAM in sync with an evolving business around us, and what it takes to think about being ‘ready’ for what’s coming, rather than reacting after it has happened. The panel members will discuss:

  • Keeping our tools and technologies ahead of where our business will need them to be
  • What new dimensions of content must we incorporate so we are always ‘ready’ when the business needs them?
  • Keeping our metadata models up to date and useful
  • Making sure our users keep getting the search results they want, as what they need and expect changes
  • How to govern DAM at the speed of business
Testimonials

What others say

HS DAM events are really the one place to go for getting profound insights in status quo and trends in DAM industry. Very enlightening and inspiring!

Folke Wulf
Richemont Intl. SA

Great event - Provided the opportunity to learn from customer journeys from a variety of organisations from different market segments. We came away with lots of great questions for ourselves which will be useful during our implementation.

D. Khangura
Compass Group

HS DAM events provide me with the opportunity to broaden my horizons and think beyond to an Omnichannel DAM world that connects all the dots; video, image, text and more.

Sandra Keating
London Business School
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