DAM Europe 2022

You have the choice of two sessions:

• How to Select a DAM and Getting that All-Important Management Buy-In
• How to Boost your DAM ROI Through Effective Change Management – Opportunities and Solutions to Nurture User-Adoption

Session 1: How to Select a DAM and Getting that All-Important Management Buy-In

With nearly a hundred vendors that purport to offer a DAM, how can you be sure to select the right one for you? With all the posturing and marketing hype, sometimes, the search for the right vendor can feel as futile as swiping away on a dating app. If you’re new to DAM, you need to make sure you consider many aspects of the market carefully. If you’re not so new to DAM, the system and vendor that was right for you several years ago may not be the right one now – your enterprise has evolved, but your vendor hasn’t kept up with the curve.

Join Theresa Regli, DAM Industry Strategist, Analyst and Author, who’ll start with an in-depth overview of the current DAM market, as well as how different vendors stretch into various areas of the Marketing Technology landscape. Theresa will then look at the various approaches to selecting the most appropriate DAM for you. You'll have the opportunity to prioritise your own needs in the context of what you've learned.

During the session, we'll look at templates for RFIs and RFPs, which will all shed light on key business case drivers for investing in DAM that you can take to your management team. Lastly, we'll brainstorm tough questions to ask the vendors on the showroom floor, so you can make the most of your time at the conference.