You have the choice of two sessions:
- How to Combine DAM and PIM to Deliver Better Content into Marketing and Sales’ Channels – an A-Z of Making Sense of PIM
- The DAM Capability Model
Session 1: How to Combine DAM and PIM to Deliver Better Content into Marketing and Sales’ Channels – an A-Z of Making Sense of PIM
Delivering accurate physical and digitally consistent product images and records to retailers has been proven to boost sales and increase the bottom line; but does it have to be so hard? Product Information Management (PIM) and DAM are key to helping to reach this goal, but does it only take two to tango, and who takes the lead?
Creating unified data image sets improves upfront enrichment, reuse, and de-duplication of effort and costs. It also ensures that reliable product portfolios can be distributed to retailers, syndicators, and standards agencies in adaptable formats that help build customer confidence and accelerate closing the sale. Complete portfolios set the bedrock for future innovation, supporting success measurement and product gap reporting – and even enabling automated modular content creation at scale.
In an ever more digital-first and omnichannel world, Simon Finnerty, Technology Consultant at ICP will share core tenets for managing best-in-class product content delivery and how that drives innovation and success. In this interactive session with Q&A, Simon will highlight:
- Mutual benefits of the right PIM & DAM model: What does which and where?
- Real world examples from different industries
- The 5 stages of lifecycle management
- Common challenges and how to avoid them
- Building foundations that evolve
