Lynette is the Digital Content Management Executive for Tourism NI which forms part of a Tri-Agency DAM team (Tourism Ireland, Tourism NI and Failte Ireland).

Working as the lead liaison for Tourism NI, Lynette manages and co-ordinates the associated processes for the DAM Platform, providing DAM support to the organisation working with stakeholders, industry and media to promote Northern Ireland as the leading short break destination. She has been working on a DAM integration project which received the 2022 Media Asset Management Award – a very proud moment for the whole team. 

Lynette has 13 years’ experience working in the DAM area and, prior to this, she worked as DAM librarian with 1st generation DAM and has spent the past 6 years as a DAM Manager on this project. Lynette has been proactive in developing her skills, knowledge and passion in digital asset management, in particular through HS Events’ hosted events.

Lynette has achieved up to third level education in Business IT, Software engineering, and more recently achieved CIM Level 4 Professional Diploma in Marketing. She is currently studying the DAM Certificate programme with Rutgers University.