During his 30-year long career as Head of Global Marketing Services with Unilever, Jorgen Bartsch spearheaded and sponsored dozens of marketing technology initiatives, including the implementations of a first-generation and then, ten years later, a second-generation, DAM. Jorgen was deeply involved in work to set up and drive adoption of product packaging, e-commerce and product content management technology – across all of Unilever’s brands.
We’ll hear from Jorgen about the challenges and the successes over the years as he offers advice on how to achieve marketing technology success and stellar ROIs.
