Silos are a thing of the past – DAM systems must now be connected to an increasingly complex marketing, content and data ecosystem.
In this session, we'll hear from Theresa Regli, DAM Industry Strategist, Analyst and Author, who’ll review the current ‘big picture’ of what a connected DAM ecosystem looks like in various industry verticals including Consumer Product Goods, Media & Entertainment, Life Sciences and Cultural Heritage.
Join Theresa as she’ll look at how the systems within this ecosystem should ideally interact to drive automation with systems of record rather than systems of consumption. We’ll consider how the players in the DAM marketplace are expanding their reach across the ecosystem, with multiple and varied approaches to integration.
