DAM Europe 2023

With corporate partners in over 130 countries, content and asset management is a must for success.
 
Isobel Fraser-Underhill is the Visual Identity and Content Operations Manager at Megger where the DAM is an invaluable tool that has enhanced and elevated creativity, design and marketing. It has also enabled greater localisation with easier access to content and files for all global teams.
 
We’ll hear the challenges of planning and implementing the company’s DAM system and how Isobel took the project from inception to what it is today: the backbone of asset and content delivery for the global leader in electrical testing equipment and solutions. Isobel’s role wasn’t just about implementing a system – it was to encompass a publishing process system that provides all users with routes to market assets.
 
Join this session to hear more about how the DAM has enabled designers and marketers to source and share assets and collateral more easily than ever before - as well as solving some long-standing issues that hampered the delivery of up-to-date product documentation to customers. Plus DAM’s role in plans to create a future-proof system for enterprise level video.