Ensuring ALL Users are Making the MOST of the DAM
The more global a business, the ‘digital’ a business, the more essential it is that everyone gets the maximum benefit from using the DAM.
All DAM users – internal and external need to be educated about what the DAM can do and how to make full use of it. This is NOT a one-off project – it’s a never-ending mission.
DAM is many things to many people – a single source of truth, a central content hub, a Martech stack and many, many functions more.
Effective training of users is just the start. Education of users is the goal – to ask “what can the DAM do for me?” and to know the answers.
Give a person a fish and they eat for a day. Teach them to fish and they never go hungry. Successful DAM practice is less about the DAM team answering requests for outputs than educating users to know what they can ask of the DAM and how to get the answers.
The users feed themselves and are empowered – ‘big time for the long term’.
Users everywhere find and access the right assets at the right time – no more waiting for an asset curator to help.
Join the session moderator, Megan De La Motte, Senior Digital Strategist at Equator and the panel who’ll explore how to transform DAM user experiences, and how to successfully keep up with all users’ expectations.
They’ll discuss how to measure both user experience and effectiveness and how to make sure that the DAM is so natural that everyone can use it.
