It is vital to understand and be mindful of the people, processes and technologies that may influence the transformation and end-goals you desire.
Metadata really does matter. It gives structure and meaning to the data associated with all that we do in our business and personal transactions. It also records:
- Where your content came from and to whom it belongs.
- Where your content is going.
- How your content may be used.
Metadata imparts meaning and must change with societal norms, in a respectful and inclusive manner.
This panel discussion, moderated by Madi Weland Solomon, Head of Client Solutions and Services, Graphifi, will focus on the power of language and metadata, and on your digital strategy work, including managing metadata for your organisation. The discussion will prepare you for the strategic decisions needed for your users to identify, discover and experience their brands as intended.
