Oatly, the consistently inconsistent Swedish oatmilk company that’s always doing something unexpected to get you to drink more plants, has thrived for over a decade without a marketing department - relying instead on an in-house creative team.
When they went to implement their DAM, they found having a dedicated product owner in charge made all the difference for their business.
Hear first-hand how Oatly elevated their DAM to a strategic tool across the Enterprise, resulting in global creative alignment and increased user adoption from different departments.
