Reality one: Businesses need to constantly evolve to stay relevant to customers, to take advantage of technical advances and to ‘stay ahead’ of competitors.
Reality two: The way content is consumed, produced, and distributed has changed is continuing to change – at pace.
Reality three: The monolithic DAM system that took three years to implement struggles to support many of the new business requirements and it is often too costly and complex to integrate with other systems.
Reality four: The traditional scope of DAM – to maintain control of and to access digital assets – is being challenged by an ever-changing content supply chain.
No wonder many DAM systems, processes and ways of working are struggling to keep up.
The assembled panel of digital leaders (all at the forefront of digital transformation) examines the implications of ensuring that the content supply chain meets the needs of consumers – consumers who expect to be served content on-demand, personalized to their context, able to be paid for using a range of models, and delivered across any device.
This panel discusses:
- How systems should be used to manage digital assets – the need to support enhanced agility.
- The importance of fast-turnaround content production relying on global collaboration whilst localizing, personalizing and repurposing digital assets for multiple markets.
- Why content owners need nimble systems, agile processes and specialized skillsets that match their changing workflows and “this month’s” business needs.
- Balancing legacy systems whilst managing new digital asset needs.
- The evolving role of metadata, especially AI-generated content to enrich, repurpose and target content.
- How global and remote DAM workflows are changing.
- Alternative approaches to managing production and work-in-progress digital assets vs archives.
