DAM Europe 2026

Amanda leads Bacardi’s Content Hub (DAM/PIM) and wider MarTech product portfolio, focused on turning content, product data, and brand guidelines into scalable, reusable assets across markets and channels.

She works at the intersection of marketing and technology, helping teams move from fragmented ways of working to a more product-led model where governance is built into platforms and content can actually flow, not stall.

With experience across global FMCG organisations, Amanda brings a practical focus on making things work at scale - codifying brand rules, improving trust in content and data, and using automation and AI to make content faster to produce and easier to reuse.