DAM Europe 2026

After completing a Master’s degree in Media Technology, Juergen began his career as a Marketing Manager at REWE International AG, the leading supermarket retailer in the DACH region, where he early on specialized in online marketing, content, and e‑commerce. His passion for digital innovation and strategic marketing shaped his further professional path, leading him through several positions at companies and agencies in the Vienna and Linz area before ultimately joining Rosenbauer International AG.

Today, Juergen serves as Head of Digital Marketing at Rosenbauer International AG as well as Managing Director of Rosenbauer E‑Commerce GmbH. In this dual role, he is responsible for the strategic development of all digital marketing channels and plays a key role in driving the company’s digital transformation, particularly the expansion and further development of digital business models.