Paul Murphy is the Senior Digital Assets Manager at FIFA, the world governing body of football. Paul’s journey in DAM has followed his entire career in media and communications over the past 15 years. Paul has spent the last decade working in football governing bodies implementing and managing DAM and innovating with AI and integration first approaches. Speed to market and structured taxonomy are the keys to success for DAM at FIFA. Given the live nature of the requirements for football tournaments like the FIFA World Cup Qatar 2022 Paul’s role is to get assets from action to stakeholders in seconds satisfying a wide variety of digital customers.