Edrington is the home of exceptional Spirits including some of the world's best-loved Scotch whiskies. Founded in Scotland in 1861, now with an international customer base, DAM is an integrated driver of the company’s success.
Megan de la Motte, Digital Content Analyst in the STUDIO Edrington team, will take us through Edrington's Digital Journey, with a focus on how DAM is key to handling the challenges of changing business needs. We’ll learn:
- Why the DAM plays a critical role in delivering the business strategy
- Why the DAM has been essential within the digital ecosystem both pre-and post-pandemic
- How the DAM has helped the Edrington brands reach local markets globally
- The measures Edrington is taking to tackle shifts in digital and e-commerce space
Join Megan who will share how the organisation has evolved its DAM from its early and original configuration, including a new venture to optimise the DAM to integrate with a new Global PIM system to ensure that Edrington becomes the best in class in liquid on e-commerce channels.
