Michele Dickinson Heuer is the lead Digital Asset Manager at Nestle Purina Petcare North America. Her 20+ years of experience working for separators, agencies and Nestle combines technical experience in workflow, production, project management and asset creation. Michele works closely with agency partners, eCommerce, Marketing and outside suppliers to ensure all assets are collected, current and available for the end users.

Michele’s responsibilities include the uploading of assets, assigning accurate metadata, the governance of usage rights, taxonomy and the registration and training for all users in the North America zone.