DAM Industry Week 2022

For all professionals in CPG & Retail, Media & Entertainment, Education, Manufacturing, and Healthcare

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Building a Design System to Scale – Why the DAM is Instrumental

April 7, 12.10 PM EDT

In this session, Julian Murphy, Global Director of UX Design at STANLEY Security will explain why the DAM is a single source of creative truth.  

We’ll learn:

  • How the DAM was instrumental in the launch of the organization’s Aditi Design system
  • How it was used in the marketing of:
    • Hugs (the infant protection system in hospitals and clinics)
    • Wanderguard Blue wander management solution (for senior living facilities)

Julian will cover:

  • What makes a new beginning in DAM necessary 
  • How the DAM became the single source of creative truth
  • Why it was necessary to redefine the taxonomy
  • The importance of collaboration – it is at the heart of the curation and creative teams
  • The challenges of ongoing adoption, integration, and roll-out
  • The next stage of onboarding

Looking back and planning forward:

Was it all plain sailing? Come and hear more about this exciting project and what’s next: nurturing, road mapping and data analysis.

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