Learn how a global organization with roots in mid-20th Century educational publishing has, in a few short years, not only surmounted the digital divide but has also penetrated new markets with both licensing and consumer-direct product lines.
In this session, James Kendley, Director, Digital Asset Management at Cricket Media, will share how the power of DAM has assisted in managing multiple streams of content for international licensing and direct-to-consumer products.
We’ll hear how the digital asset library, which contains over 100K assets, including TIME for Kids and Encyclopaedia Britannica, has hit global markets to an extent never previously imagined.
