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DAM Industry Week 2023

For all professionals in Media & Entertainment, CPG & Retail and Healthcare

Lizbeth James

CoE Head, Digital Transformation

Mars

Lizbeth is an experienced Omni-channel Strategist with a passion to impact and deliver the bottom-line through the ever-evolving Digital Commerce landscape. 

Lizbeth started her career with Saatchi & Saatchi as a brand strategy planner, and held various progressive positions in Marketing & Advertising across Asia, Middle East and North America in CPG, IT, Education & Hospitality. Her passion for Digital led her to focus more on Emerging Channels and the technological advancements in retail space.

At her current role with MARS she is tasked to lead a versatile cross-functional team to drive Digital Transformation. Prior to that, she worked with leading CPGs like Nestlé, Coca-Cola and Dorel in various eCommerce roles and support establishing their Digital Commerce practice in Canada.

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