Amanda has been working in Digital Asset Management for over 14 years, beginning her career within Advertising, Marketing, and ultimately moving to Consulting. Her subject matter expertise in digital asset management, technical workflow and business process allowed her to implement and support a number of DAMs as an integral part of Risetime, a Chicago-based company specializing in best-in-class digital workflows and rescuing struggling DAMs.
This experience led her to focus on Content Management Operations, advancing the world of processes and technology. She’s helping build and support an area of business that focuses on helping clients ensure that their digital content is organized, structured and used in adherence to their guidelines and regulations. In addition, she’s defining overall processes and rules for Risetime to bring to their clients to help support the management of their content within DAMs.