DAM Industry Week 2023

For all professionals in Media & Entertainment, CPG & Retail and Healthcare

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Charlotte Brown

Director of Digital Asset Management

Clinique

Charlotte is the Director of Digital Asset Management at Clinique, an Estee Lauder Company. In Charlotte’s past roles as a Digital Asset Manager, she has been responsible for selecting and migrating content to a new DAM platform while establishing every facet of the content workflow, from content creation to curation to asset distribution, along with administrating technology development as a key lead and training users about how to use the DAM to support their roles and drive content usage.

Charlotte has been responsible for defining and implementing metadata standards, taxonomy, creating ways of working guidelines, onboarding Librarian Services support teams and designing governance models, while tracking and analyzing key performance indicators to determine workflow and systems effectiveness at high volume companies like Clinique, Vineyard Vines, Coty Inc., Macy’s, Time Inc. and Disney.

Charlotte is a landscape photographer and artist who received her Bachelor of Fine Arts degree from the School of Visual Arts in New York City.

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What others say

Henry Stewart events are integral to the learning process as I finish my Master's in Library and Information Science. The added bonus of remote access allows those of us who cannot attend in person to take advantage of the industry world leaders HS events always bring. Thank you!

Jen Malone
Historical Society of Long Beach

I always learn so much at HS DAM events! Just like DAM is a process not a project, so is keeping current with the trends, updates, and vendors. HS makes me feel like I am plugged in.

Ann Frank
BVK

HS DAM events provide the opportunity to learn what works and doesn't, what I should be focusing on in the future, and introduce areas I may have not thought to consider in how we're currently using our DAM and where we should be going.

Susan Weil-Kazzaz
Memorial Sloan Kettering Cancer Center