With the exponential increase in the use of short-form video on platforms like TikTok, IG Reels and YouTube Shorts, content has transformed DAM and its capacity to cope with the rise of short product-focused editorial video.
As the volume of video content grows, the DAM needs to ensure it can keep pace to:
- Help users quickly and easily search for what they need
- Provide solutions to retrieve and reuse video content
- Adapt to make way for a different taxonomical approach than for still images
Octav Chiritescu-Crisan, Video Director at Adore Me will highlight why video files require a deeper integration across platforms in upload processes, and he’ll share his experience with larger and more complex files which require a robust DAM (and not one which is only capable of lighter image files).
Octav will explain the importance of streamlining the integration process, as well as the use of AI and machine learning tools in the shape of a new generation of computer-vision driven tagging tools which assist with better video categorization.
