The University of Southern California kicked off an enterprise DAM implementation in February 2022 and has since been making the shift away from a patchwork of file sharing tools to a unified digital asset management program. The DAM is breaking down silos and integrating marketing and communications teams across campus from engineering to law to business, while also simplifying processes for individual departments.
In this presentation, Nina Damavandi, Digital Asset Manager at the University of Southern California will address four key challenges faced, namely:
- Defining and adopting a shared metadata standard to harmonize how we describe assets
- Providing consistent information on releases and IP captured in rights metadata
- Establishing decentralized governance
- Encouraging people-first change management
The approaches the university took to each of these challenges helped to build a DAM program that reflects the organization as an alliance of interconnected parts, working independently and in cooperation to further the university’s mission.
