So often as digital asset managers we get stuck with someone’s idea of how DAM should function. We find that we need to unravel what was started and take another approach to make the DAM more flexible and/or more structured. This is difficult and complicated to do in isolation so it’s best to build a picture of the requirements to understand the user-base:
- Who are the users?
- What do they need to do?
- What must the DAM be capable of delivering?
We’ll hear insights from Kathleen Cameron, Digital Asset Program Leader, Google Marketing Operations that will help you to create a flexible and nimble program that will grow and grow with your organization while keeping in mind rights and governance.
Kathleen will explore the benefits of having and maintaining a requirements document - including creating a communications’ strategy shared with all stakeholders.
