Digital content remains the best way to engage consumers at scale – but keeping up with the demand for content is a challenge for enterprise brands as budgets tighten up, and resources become more limited.
Thankfully, your DAM is a powerful productivity engine that boosts output by making content faster to create, easier to find, and simpler to distribute. It’s also an important data and insights tool that allows brands to focus on content they know works, enables effective content reuse, and streamlines other processes through integrations.
In this presentation, Kimberly Jauss, Director of Digital Imaging of Saks.com, will showcase how she’s tuned her DAM engine to boost team productivity and keep the content flowing in 2023.
Kimberly will cover:
- An overview of the ecomm/retail Saks creation process, from start to finish
- The benefits of having all content, archived and working, in one place
- How to encourage content reuse through finability and strong metadata
- The role of automation when it comes to streamlining the cumbersome and complex process of creating content
- Why data insights could mean less content is created in the future
