DAM Los Angeles 2023

The Art and Practice of Managing Digital Media

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TechLab: Improve Customer Experience With a 360-degree View of Product Content

March 23, 12:20 PM PDT

Consumers feel most confident in their purchasing decisions when they have access to various types of product content — both emotionally-driven visual assets as well as objective information. Delivering this kind of experience requires the right integrated tools. Businesses that are able to break down technology silos and create a 360-degree view of their product content will be best equipped to create experiences that empower their customers across websites, social media, digital ads, packaging, in-store displays, and more.

In this session you’ll learn:
• How to use digital asset management (DAM) to create a 360-degree view of product content
• How to distribute product content to the right channels and audiences
• How maturity models can help you chart your path towards being a highly-effective content operation

Speaker

Nate Holmes

Acquia

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Loews Hollywood Hotel

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Albert Einstein College of Medicine