Caesars Entertainment is the largest US domestic casino hotel operator. As a company that heavily leverages creative for complex marketing campaigns, being able to successfully use a DAM is vital to its marketing operations.
In this session, we’ll hear from Alan Sanders, Director, Marketing Operations at Caesars Entertainment Corporation on extracting the full value from DAM across the whole organization. Alan will share how the DAM leverages technology to drive efficiencies in asset management at scale, including:
- The business case for DAM and how the benefits to Caesars have changed over time
- Driving operational efficiencies from a DAM – using the DAM to foster and enhance collaboration amongst distributed teams
- Evolving the DAM Librarian role to take on product management capabilities and the benefits this will have
- The long-term vision for asset management into video and archival for non-marketing assets
