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Getting from DAM to Omnichannel Content Platform and Beyond
Monday March 18, 9:30 AM - 12:30 PM
Enterprises are at different phases in their Digital Asset Management journeys. Some are implementing DAM for the first time, others are working to incorporate DAM into a larger technology ecosystem, and still others are using DAM to power their entire content supply chain.
In this session, we’ll describe the phases in an enterprise’s DAM journey and discuss methodologies for determining where you are and how you stack up versus your industry and cross-industry peers. We’ll discuss ways to put the right foundation in place to give you the best chance for success in the short, medium, and long-term phases of your journey. And we’ll look at how to determine your enterprise’s DAM roadmap and strategize practical ways of getting your enterprise successfully to the next phase.
Tutorial Leader
Jarrod Gingras is Real Story Group’s Managing Director and Analyst covering Omnichannel Digital Marketing technologies including Digital Asset Management (DAM), Omnichannel Content Platforms (OCP), Web Content Management (Web CMS), E-mail & Marketing Automation, Social & Collaboration, Customer Relationship Management (CRM), Journey Orchestration Engines (JOE), and Customer Data Platforms (CDP) technologies. He is co-author of the book The Right Way to Select Technology, published in 2017 by Rosenfeld Media.
Jarrod is a more than 20-year veteran of the content technology industry, starting his career as a web developer and information architect. Prior to joining Real Story Group in 2007, Jarrod worked as a user interface designer at a systems integration firm, where he developed user-focused content management strategies and solutions for clients in the financial services, retail, healthcare, insurance, and manufacturing industries.
Since joining Real Story Group, Jarrod has contributed to research across the MarTech landscape. He has also advised clients such as Delta Air Lines, Coca-Cola, Ford Motor Company, Harvard Business School, Campbell’s Soup Company, Abbott Laboratories, McKesson, Penn Medicine, The Mayo Clinic, Children's Hospital Colorado, Massachusetts Institute of Technology, Norman Rockwell Museum, and Rhode Island School of Design Museum on their MarTech challenges.
