DAM Los Angeles 2024

The Art and Practice of Managing Digital Media

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Personalization and the Role of DAM – Delivering Content Readiness is Key to Success

March 20, 9:00 AM PDT

In the digital era there is an emphasis on the importance of meeting consumers' visual content expectations. It has become even more critical for global companies to satisfy this demand.

Advanced systems, such as Digital Asset Management and Media Asset Management, efficiently organize, store, and distribute digital assets which contribute to streamlined processes, swift access to relevant content, and consistency in brand representation across various channels.

Searchability is at the core of consumer engagement. There is a growing demand for personalized content. Content systems must be ready for full personalization.

Liana Cave, Senior Director, Content Orchestration at Hilton will cover how DAM systems power new applications by segmenting and managing assets based on customer preferences.

What others say

HS DAM provided a network of like-minded passionate professionals that were so generous & honest with their front line experiences of working and creating in the DAM universe, Bravo.

Cookie Marie Kurtz
Albert Einstein College of Medicine

HS DAM shows never disappoint, always the best way to keep current with industry trends!

James Word
Bluescape

HSEvents is the hub of conversation for the DAM industry provoking great conversations and relationships that help support the critical work we all do preserving invaluable media collections.

Clayton Condit
Aldis